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Dr. Robert Needlman
Specialist in pediatric behavior and development.
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Educational Videos for Babies
QUESTION
Dear Dr. Needlman,
We have a three-month-old baby who is healthy and happy. It has been suggested by a family member that the "Baby Einstein" videos may be harmful to our daughter's development. What is your stance on videos for infants and toddlers as a development tool? What is your opinion of the Baby Einstein series? Your reply is greatly appreciated.

— The Papa

ANSWER
February 6, 2002
Dear The Papa,
I don't know the Baby Einstein videos, so I don't want to comment on that product directly. However, I don't know of any research showing that any video shown to a young infant (which, at three months, your daughter surely is!) has any long-term beneficial effect.

I'm skeptical about any product that promises to make babies smarter. We know that babies learn a tremendous amount by observing and interacting with people and things around them. Looking at flat images on a screen is not the best way for infants to learn. Time spent staring at a screen is time not spent actively exploring things and interacting with people.

I also am concerned that infants who get a lot of "screen time" early in life may get used to the experience and expect more and more of it. Children who grow up being entertained by videos may have less interest in books (they're not as fast or flashy), and therefore miss out on very important and wonderful educational experiences. One reason there is an epidemic of obesity among children these days is that many spend so much time sitting around looking at their TVs, video games, and computers.

So, I don't think videos are an appropriate educational tool for babies and toddlers. A little video now and then isn't going to hurt anyone, but there is no evidence I know of that a regular diet of videos--any videos--will do any good.

— by Robert Needlman, M.D., F.A.A.P.

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