Multiple Media Platform Strategy to Create Omnipresent Parenting Channel

Legacy of World's Most Renowned Pediatrician Comes to Life for New Generation of Parents

Menlo Park, CA — May 9, 2001 - The Dr. Spock Company, positioned to become the world's leading parenting media company, today announced its formal company launch. At the same time, the company announced agreements with major media companies that will quickly bring its parenting information and advice to tens of millions of parents.

The Dr. Spock Company, based on the works and timeless parenting philosophies of the late Dr. Benjamin Spock, offers parents trusted, expert information and advice through books, television, the web and other content distribution partnerships. In separate announcements today, the company detailed agreements with the following companies: AOL Time Warner, which will deliver Spock parenting information to AOL and CompuServe users through its parenting and health channels; and Simon & Schuster, which will publish three new Spock books this summer.

"We have a huge head start in a multi-billion-dollar parenting market," said Doug Lee, president and CEO of The Dr. Spock Company. "We own the world's largest library of trusted, expert, simple solutions for parents. We are building on a legacy created over half a century by the world's best selling author and pediatrician. With some of the biggest names in the media business behind us, we are looking forward to sharing Dr. Spock's legacy with parents for generations to come."

Dr. Benjamin Spock's classic parenting book, Baby and Child Care, is the world's second-best seller to the Bible at more than 50 million copies. The content in that book, as well as the majority of Dr. Spock's other intellectual property, will form the basis for The Dr. Spock Company's offerings to consumers on television, in bookstores, over the Internet, and through other media.

Dr. Spock's works will be augmented by some of the world's most respected pediatric and parenting experts. The company's information is available on the Internet at www.drSpock.com, and by visiting AOL or CompuServe and typing the keyword "Dr. Spock." The company has already premiered on television, with the world's first full-length documentary on Sickle Cell Disease, an effort that gained the participation of the Surgeon General of The United States, Dr. David Satcher.

The Dr. Spock Company is backed by Zesiger Capital Group LLC of New York and CNC Partners of Chicago. The Company has already received $10.3 million of funding.

"We believe in The Dr. Spock Company's strategy to become the 'parenting channel' for today's families," said Albert L. Zesiger, a founding principal of Zesiger Capital Group LLC. "They are building on a brand name that has more than 50 years of equity. From an investor's standpoint, that brand equity positions the company as the market leader from day one."

About The Dr. Spock Company
The Dr. Spock Company is the trusted source for the latest expert advice, information, and, inspiration on raising happy, healthy children. The company blends the timeless philosophies of world-renowned pediatrician Dr. Benjamin Spock with up-to-date parenting information from leading authorities in parenting and children's health, delivering its expert information via print, broadcast, and online media. The Dr. Spock Company, which is backed by Zesiger Capital Group and CNC Partners, is headquartered in Menlo Park, Calif.