Award Winning Program Parent Sense, Targets Expectant and Young Parents, Solidifies Company's Position in Media Industry

Menlo Park, CA — July 10, 2002 - The Dr. Spock Company, the world's most recognized and trusted name in parenting information and advice, today announced the success of its first television series. Parent Sense is an eight-episode program that provides expert advice on raising happy, healthy families. The series, co-produced by The Dr. Spock Company and Mind & Media, producers of the highly acclaimed Frontiers of Medicine, was distributed to public-television stations nationwide via the National Educational Telecommunications Association (NETA). Parent Sense is currently airing in 35 percent of the national television market, which makes it available in over 37 million households. More information about the series, including air times, can be found on The Dr. Spock Company's website (www.drSpock.com).

The national circulation of Parent Sense solidifies The Dr. Spock Company's position as the leading multimedia company for children's health and parenting information. This successful expansion of The Dr. Spock Company brand into television rounds out its media portfolio, which includes content on the Internet and in books. Further validation for the company comes from the Telly Awards, a prestigious industry honor, which recently recognized Parent Sense as an outstanding non-network video production.

"The production and successful national distribution to the mass market of our first television series, Parent Sense, is a milestone in The Dr. Spock Company's full media strategy," said Doug Lee, president and CEO of The Dr. Spock Company. "This series launches Dr. Spock into television and, when combined with our book-publishing and Internet initiatives, ensures that we reach a national media audience of parents with our original expert advice."

"NETA selected Parent Sense because of the quality and innovation of this groundbreaking production," stated Skip Hinton, president of The National Educational Telecommunications Association. "The Dr. Spock Company has created an excellent series that will become the source for parenting advice on television."

Parent Sense provides solid, common-sense advice from experts that parents can use today to help their children lead happy, healthy lives. Based on the best current practices in pediatric medicine, psychology, and development, as well as pregnancy and birth, the series covers a diverse array of timely child-health and parenting topics. Hosted by Regina Lewis, Online Advisor to AOL, which is a Spock partner, Parent Sense empowers parents with the facts and advice they need to promote their children's physical, emotional, and intellectual development.

About The Dr. Spock Company
The Dr. Spock Company is a leading parenting media and merchandising company serving active and involved parents. The Company embodies the strength and identity of world-renowned pediatrician Dr. Benjamin Spock, providing parents with the latest expert content from today's leading authorities in parenting and children's health, as well as a diverse line of related branded products. Expert information is delivered across a broad range of media including print, television, and online media. The Dr. Spock Company is headquartered in Menlo Park, California, and has 14 employees and a national network of 60 doctors and other experts.