Web Traffic on www.drSpock.com Continues to Increase Following "Times of Crisis" Program

Menlo Park, CA — May 13, 2002 - The Dr. Spock Company today announced that it was named a Laureate in the ComputerWorld Honors Program for its innovative use of high-tech tools to benefit humankind. Within hours of the September 11 attacks, The Dr. Spock Company launched its "Times of Crisis" online program to provide parents, teachers, and other adults with information from leading experts on how to talk with children about terrorism, fear, and grief. To date, the program's expert advice has reached over a quarter of a million people.

Since September 11, traffic to The Dr. Spock Company's website continues to grow. In March, drSpock.com drew more than 1.1 million visitors, a 197% increase from the previous month, making it a top destination in both the parenting and health categories. The increase in Web traffic and the award recognition establish the value Americans place on the philosophies of world-renowned pediatrician Dr. Benjamin Spock and the up-to-date information provided by the company's team of medical and parenting experts. In addition, the Sixth Annual Webby Awards, the leading international honors for websites, has nominated drSpock.com for the "Best in Health" category. Winners will be announced in June.

"Immediately following September 11, we felt we could make a difference for families across the country. The response of parents to our 'Times of Crisis' program clearly demonstrated the value of an expert brand in helping families make good decisions in difficult times, said Doug Lee, president and CEO of The Dr. Spock Company.

About The Dr. Spock Company
The Dr. Spock Company is the trusted source for the latest expert advice, information, and inspiration on raising happy, healthy children. The company blends the timeless philosophies of world-renowned pediatrician Dr. Benjamin Spock with up-to-date parenting information from leading authorities in parenting and children's health, delivering its expert information via print, broadcast, and online media. The Dr. Spock Company, which is backed by Zesiger Capital Group LLC and Northcoast Capital Management LLC, is headquartered in Menlo Park, Calif.